Liseberg names Amanda Rydenstam its new Creative Director

Liseberg has appointed Amanda Rydenstam as its new Creative Director. She succeeds David Schofield, who shaped the destination's creative identity for more than 30 years. She starts Sept. 28 and will play a key role in the continued development of the Liseberg destination and its future guest experiences.

The move is a generational shift after Schofield's more than three decades in the role. Rydenstam brings experience in creative leadership, concept development and experience design. She has delivered large-scale projects and created compelling narratives in physical environments. In the new role she will guide the continued evolution of Liseberg's creative vision.

"We were looking for a person who could combine strategic thinking with creative excellence, while understanding the complex demands of a modern destination. In Amanda, we have found a leader capable of carrying forward Liseberg's strong artistic and architectural heritage while bringing fresh perspectives and new ideas," said Andreas Andersen, CEO of the Liseberg group.

She joins Liseberg from Okidoki Architects, where she was Creative Director. She holds an architecture degree from Chalmers University of Technology and has also studied interior architecture and art history.

As Creative Director, Amanda Rydenstam will have overall responsibility for developing and safeguarding Liseberg's creative direction. Her remit spans the entire destination, including the amusement park, accommodation offerings, the water park, restaurants, seasonal concepts and future development projects.

"Liseberg has a remarkable creative legacy that I greatly admire. I'm excited to build on what has made Liseberg such a success, while exploring new ways to create experiences for future generations of guests," said Amanda Rydenstam.

To ensure a smooth transition and maintain continuity in the destination's creative development, David Schofield will remain with the organization as Senior Advisor during a transition period. Rydenstam starts Sept. 28.