PUMA Run Your City Premiere at Europa-Park with Klosterhalfen

On November 3, 2025, the PUMA Run Your City event format celebrated its successful premiere at Europa-Park in Rust. Around 600 runners set off after park closing for an exclusive run through the autumn-winter illuminated themed areas. Top German athlete Konstanze Klosterhalfen, a two-time Olympic participant and 2022 European champion over 5,000 meters, was present as a PUMA brand ambassador and accompanied the participants.

Europa-Park, Germany's largest theme park, transformed into a spectacular running track at the start of the HALLOWinter season. The popular event format PUMA Run Your City, which has previously taken place in metropolises like Berlin, Vienna, and Amsterdam, made its first stop in Rust. The runners enjoyed a unique evening where the sporting challenge took center stage.

Konstanze Klosterhalfen provided a special highlight. The athlete first answered participants' questions in a joint Q&A session. She then joined the running route. Running is not just a sport for her but the pure joy of life, Klosterhalfen explained. An event like this in such an extraordinary setting is a great opportunity to combine her passion with an exceptional experience.

With the stop at Europa-Park, PUMA expanded its tour to include a new experience. Where roller coasters usually provide adrenaline rushes, movement was the focus that evening. The approximately six-kilometer route led through the dreamy HALLOWinter scenery of the park. Amid fog banks, pumpkins, fir trees, and twinkling lights, participants discovered a completely new side of the theme park.

"Sport and emotion are inextricably linked," emphasized Nicolas Mack, director of marketing and communications at Europa-Park. "That the park is now part of the PUMA Run Your City Tour pleases us greatly. The connection of movement, community, and experience fits perfectly with our philosophy."

The Run Your City format, which PUMA launched in 2024, targets sports enthusiasts who enjoy running together. Whether beginner or experienced athlete, everyone was warmly invited. Participants could look forward to an exclusive goodie bag and had the chance to test the latest shoe models from the PUMA NITRO series during the run.

HALLOWinter offers the perfect mix of spooky-beautiful Halloween vibes and enchanting winter weeks until November 28.