Picture this: You're suddenly standing in the middle of a raging tornado with debris flying all around you – while you're actually just strolling through a regular shopping mall. That's the kind of thrill the Futuroscope is bringing straight to you right now. Starting today, March 18, 2026, the first locations of the new Immersive La Fenêtre Immersive Technology are live. Real fans can dive into the action long before they even set foot in the park.
The Futuroscope is strengthening its partnership with creative studio DigitaLandmarks, the team behind La Fenêtre Immersive. This innovative system turns ordinary advertising displays into genuine augmented reality experiences where visitors don't just watch – they actively participate. Nhood, specialists in vibrant shopping centers, is supporting the rollout across four French Aushopping locations: Aushopping V2 in Lille from March 18 to 21 (already running!), Lyon Saint-Priest from March 25 to 28, Bordeaux Lac from June 17 to 20, and Plaisir from June 24 to 27.
Three of the park's most popular attractions take center stage. In Chasseur de Tornades, you're projected straight into the ride, surrounded by flying debris as the digital tornado sweeps you away. With L’Aquascope, you plunge into the magical water park world, splashing around and interacting with glowing fireflies. And on Mission Bermudes, you suddenly find yourself on board the boat, right in the heart of the rapids, racing down the wild drop. Thanks to real-time augmented reality, you're not merely a spectator anymore – you're right in the middle of it, just like you would be inside the park.
“Immersion is at the very heart of Futuroscope’s DNA, and we were looking for a way to truly convey the experience we give our visitors through our communication. DigitaLandmarks’ technology won us over immediately,” says Laure Mosseron, Marketing Director of Futuroscope Xperiences. Lilian Rabin, Founder of DigitaLandmarks, adds: “The goal is simple: turn passive spectators into active participants to create a completely new level of emotional engagement. The visitor becomes part of the scene in real time – and suddenly the immersion is visible, shared, and collective.”
It gets even better. At every Aushopping Center, visitors can join a contest simply by scanning a QR code. The prize? Stays for four people to experience all that Futuroscope Xperiences has to offer in real life. Angélique Julie, Leader of Specialty Leasing at Nhood, is delighted: “This campaign perfectly embodies the DNA of Specialty Leasing at Nhood: creating and deploying devices that bring places to life and genuinely enrich the visitor experience.”
For anyone who has always wanted to get a taste of the Futuroscope world without planning the full trip yet, the coming weeks offer the perfect chance. The teasers are already running – now’s the time to jump in before the big summer activations in Bordeaux and Plaisir kick off!
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