LEGOLAND Germany Unveils World's First LEGO Harry Potter Land

Merlin Entertainments and Warner Bros. Discovery Global Experiences have announced a strategic partnership to enrich the LEGOLAND Germany Resort. There, the world's first LEGO Harry Potter Land and the first Harry Potter-themed accommodation will debut. This innovation connects Hogwarts with LEGO bricks and promises families unforgettable adventures in the Wizarding World.

The partnership combines creativity, magic, and playfulness. At the LEGOLAND Germany Resort, visitors will experience Hogwarts and LEGO bricks together in a theme park for the first time, marking the start of this collaboration in Germany.

Manuela Stone, managing director of the LEGOLAND Germany Resort, emphasized the importance of this development. "We are very pleased that the partnership between Merlin and Warner Bros. Discovery Global Experiences is starting here in Germany," she said. Since its opening more than 20 years ago, the resort has created happy moments for families, often in collaboration with leading brands. Now the bar is being raised to bring the Wizarding World to life in LEGO form. This step underscores the resort's continuous development into a world-class destination.

The investment in the LEGO Harry Potter area and the Harry Potter-themed accommodation represents Merlin's largest single investment in an existing location. "This underscores the high value of the LEGOLAND Germany Resort when it comes to creating unforgettable experiences for our guests," Stone explained. "I am thrilled to see how our brilliant creative teams realize this magical new themed area. It will captivate fans with gripping adventures and the familiar characters."

Peter van Roden, executive vice president of Warner Bros. Discovery Global Experiences, spoke of the long-standing successful collaboration with Merlin Entertainments and the LEGO Group. "The long-standing collaboration with Merlin Entertainments and the LEGO Group has always led to unforgettable and unique experiences for fans," he said. "We are excited to expand this partnership now with one of our most popular brands." For millions of fans worldwide, the initiative seeks new ways to continue the magic and deepen the connection to the iconic films.

In the new themed area, fans can immerse themselves in the familiar world of LEGO Harry Potter, which they have been building for years. The Wizarding World will thus be experienced like never before. Further details on the plans for the LEGOLAND Germany Resort will be announced in the next 12 months.