A peculiar business endeavor has surfaced at Europa-Park: Visitors, who were among the first to try the new "Voltron Nevera" rollercoaster, received a certificate. Some decided to monetize these free souvenirs by selling them on kleinanzeigen.de.
Promotional Stunt Turns Side Hustle
In April 2024, Europa-Park launched a unique promotion for the opening of the "Voltron Nevera" rollercoaster. The first riders were awarded a special certificate, marking them as pioneers of this ride. These certificates, signed by the fictional character Catherine Noir, chairwoman of the made-up Adventure Club of Europe, declare to the riders that they traveled "via cosmic energy as the first passengers of Voltron Nevera powered by Rimac."
Trading in Memorabilia
These certificates quickly appeared on the online platform kleinanzeigen.de, listed for prices ranging from 25 to 50 euros. Ads vary from simple offerings to detailed descriptions of the certificates' condition. One seller advertises their certificate stating: "Selling a certificate received on the opening day of Voltron at Europa-Park. These are limited and no longer available at the site."
Reactions and Ethical Considerations
This trend raises questions about the ethical aspects of reselling free promotional items. While some park visitors view the certificates as an easy way to make some money, others might see this as taking advantage of a well-intentioned gesture by the park.
